BetZillion, a trusted source for sports betting insights, has released its 2025 Sports Betting Demographics Research. This study focuses on key trends from 2023-2024, analyzing how people around the world bet on sporting events.
BetZillion Sports Betting Demographic Research Compares Data From Bettors In Various Countries Worldwide
According to BetZillion’s press release, unlike other studies that target one specific country or region, the sports betting company’s research includes data from countries all across the globe.
The sports betting demographics report examines who bets on sports, how often they bet, and how much money they spend. The study also considers how the public views sports betting, how different age groups manage their finances in relation to betting, and how bettors see gambling as a form of investment.
Per Tim Harrison’s article, the demographics of sports bettors generally varies across different age groups, amount spent, betting frequency, jurisdictions, genders, and other factors.
Research Uses Proprietary Data From Eight Leading Sports Betting Brands
More importantly, BetZillion stands out from the competition because its research utilizes proprietary data from eight leading sports betting brands. This exclusive partnership allows further examination of five key areas:

Gender & Age Distribution – How betting brands segment their users.
Geographical Trends – Regional betting preferences and market hotspots.
Interests & Customer Behavior – Analyzing patterns beyond betting activity.
Occupation Data – Understanding the professional backgrounds of bettors.
Spending Behavior – How much customers wager on average.

This ultimately means BetZillion’s research covers sports betting worldwide. It includes the latest data from 2023-2024, and the study also factors in exclusive information from betting companies.
In addition, the research report presents data via clear charts and graphs, which makes it an excellent resource for “industry professionals, journalists, and anyone interested in betting trends.”
United Kingdom, Ireland Have The Lowest Percentage Of Bettors
Furthermore, the demographics report unveiled that regions like the United Kingdom and Ireland have the lowest percentage of bettors with respect to their general population, each standing at 8%.
The United States of America and Canada follow closely, with 19% and 16% of punters in their respective jurisdictions. The data revealed that the United States has a high number of middle-aged and older adults who wager on sports.
Factors, such as higher disposable income in these age groups and sports betting regulation, could help explain why so many Americans are engaging in betting-related activities.
Harrison pointed out that the “frequent bettors are usually from regions with a high sports culture and more established betting markets like Europe. For example, in France, 49% of punters admit to betting on sports at least once in the last year.”