EDGE Markets has officially launched its innovative banking platform, EDGE Boost, designed to provide sports bettors with a financial management tool independent from traditional banks and gaming operators. The platform offers dedicated bank accounts and debit cards tailored for gaming transactions, aiming to promote responsible betting practices.

EDGE Markets Raises $17.2M to Enhance Financial Solutions for Bettors

The launch comes after EDGE Markets secured a $17.2 million seed funding round, which closed in late 2024. The investment was led by Bullpen Capital, with additional contributions from Step Stone Group, Suro Capital, Impulsum Ventures, Mantis VC, and Indicator Ventures. In addition to equity funding, the company has raised $32 million in debt to support the expansion of its financial platform.

EDGE Boost is designed to address financial challenges faced by bettors by providing a secure, independent banking option. The platform ensures that gaming-related transactions are kept separate from personal finances, helping users manage their betting expenditures more effectively. The bank accounts, insured by the FDIC for up to $250,000, are held by Cross River Bank and do not carry any maintenance fees or minimum balance requirements.

Since its soft launch in late 2024, EDGE Boost has already processed approximately $300 million in transactions. The platform’s debit card is compatible with online sportsbooks, daily fantasy sports (DFS) platforms, sweepstakes sites, and even select brick-and-mortar casinos. Unlike credit cards, which often charge high interest rates on gaming-related transactions, EDGE Boost’s debit card eliminates cash advance fees, allowing users to fund their accounts instantly without additional costs.

EDGE Boost Enhances Player Oversight with Spending Limits and Cashback Rewards

A core focus of EDGE Boost is to encourage responsible gaming by offering bettors enhanced financial oversight. The platform includes personalized spending limit suggestions based on a user’s cash flow, allowing bettors to manage their funds more effectively. Additionally, users can implement “cool-down” periods, temporarily restricting betting transactions if needed.

EDGE Boost also provides cashback incentives on qualified gaming-related expenses, offering rewards for responsible play. The financial transparency provided by the dedicated gaming bank account allows users to track their betting activity separately, reducing the risk of overspending.

Industry experts believe that EDGE Boost’s independent banking solution could gain traction among both bettors and gaming operators. Some financial institutions have been hesitant to provide services to frequent bettors, and there have been discussions among regulators about restricting the use of credit cards for gambling-related transactions. EDGE Boost offers an alternative that eliminates those concerns while promoting safer betting habits.

With the legal sports betting market continuing to expand across the United States, EDGE Boost is positioning itself as a key player in financial services for the industry. The company aims to provide bettors with greater control over their spending while helping gaming operators meet responsible gambling standards.