PropSwap, America’s largest secondary market for sports bets, announced Thursday that Bally Bet is signing as an official multi-property sportsbook partner. The partnership will kick off in time for the Round of 16 teams in both men’s and women’s college basketball.
Bally Bet Is PropSwap’s Preferred Sportsbook In Mississippi
PropSwap and two Bally Bet sportsbooks in Mississippi – located at Bally’s Vicksburg and the Hard Rock Hotel and Casino Biloxi – will work together to help improve the betting experience for gamblers.
Bally Bet is now PropSwap’s preferred sportsbook in the Magnolia State. The purpose of this partnership is to propel the betting handle and drive a higher ticket count at Bally Bet sportsbooks from sports bettors.
According to the news release, “empirical data via PropSwap” shows that sportsbook users will place significantly higher wages and bet more often at their preferred sportsbook.
“Since PASPA was overturned in 2018, PropSwap has been uniquely positioned to provide a fun experience, and more importantly, a margin improvement to both sportsbooks and their customers,” said PropSwap CEO and founder Luke Pergande.
“We are forever changing how people wager on sports. Your bets no longer need to win to get paid. They simply need to improve. This concept changes everything for a gambler. We’re excited that Bally Bet shares that vision with us, and we are looking forward to the start of the partnership this weekend.”
PropSwap Appoints New Advisor For Online Marketplace
PropSwap also announced the recent hire of Dustin Gouker, who will serve as an advisor for the company. For well over a decade, Gouker has worked as a reliable gambling industry executive and consultant.
“PropSwap has been an innovator in sports betting, and I am excited to help the company in the next phase of its growth,” Gouker said. “Deals like this with retail sportsbooks in a state with legal sports betting are a testament to what Luke and the team have built, and their desire to help grow the regulated industry.”
Founded in 2015, PropSwap is an online marketplace that allows its customers to list their tickets for sale, at a price they set themselves, and the site helps them find a buyer.
This system allows bettors to either lock-in a profit on a bet that has improved or exit a bad investment in a timely manner. PropSwap charges a transaction fee on the completed sale price of existing tickets.
The PropSwap app allows users to easily search and find the best sportsbook tickets for sale. Tickets for sale are for major sports leagues, including the NBA, NFL, NHL, and MLB, and nonprofit organizations like the NCAA.